Wednesday, June 26, 2013

A Clear Pulse

Some years back while working on a project I was asked to provide a monitoring/performance tool that would enable the support desk to proactively monitor the end-to-end network performance of the mobile workforce. The requirement included the ability to temporarily track the network performance of one or more existing users. And to use standalone devices or emulators to continuously monitor performance.  It measured round trip time of a data payload through the following components:
  • Device (Motorola, HTC, and laptops)
  • 3G Network (or wifi if so connected)
  • Firewall
  • Middleware/Relay
  • Back End System (SAP)
  • and back again!
At the time this performance tool was built as a one off for the customer. So I was excited to hear from Shara Evans at Market Clarity. Shara is passionate about the telecommunications industry and has a wealth of knowledge in this space. Market Clarity is the Australian and New Zealand partner for Mobile Pulse who won a 2013 FierceWireless Fierce 15 Award. Mobile Pulse enables the collection of location and time based network performance information across operating system and device platforms. It collates the information into a powerful dashboard for analysis.

Network performance changes over time. Different operating systems and device models may achieve different network performance due to software patches and hardware intricacies. When a subset of mobile users have a problem how can you effectively pinpoint the cause? With a tool like Mobile Pulse you can:
  • Understand telco performance for your mobile user groups
  • Understand wifi performance for your mobile user groups
  • Differentiate performance between carriers
  • Differentiate performance between operating systems
  • Differentiate performance between device models
  • Gather data for improvement discussions and negotiations with Telcos
This kind of tool enables a better user experience, reduced cost of support, a proactive approach to troubleshooting, and empowers you with the facts rather than relying on Telco provided coverage map. To find out more have a look at the services Market Clarity provides including:
  • Research Publications
  • Custom Research & Consulting
  • Telecoms Infrastructure Database
  • GIS Based Demographic Analysis
  • Strategic Advice
  • Research Database Extracts
  • Benchmarking
  • Market Tracker
  • Tender Management
  • Training & Seminars
For full information refer to Market Clarity's website or contact Shara.

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